Human Capital, launched in June 1997, has created a niche for itself as India’s first and only exclusive monthly magazine on HR. The magazine has spearheaded a change in the HR industry by introducing for the first time, the concept of an HR business magazine, that provides local and global perspectives, as well as information on HR vendors, products and services. Human Capital continues to be India’s most respected and widely read HR magazine.
Every single reader of Human Capital is a potential client for HR products and services. A majority of readers are senior and middle level HR managers in leading companies all across the country, including HR heads, and those holding positions like director, vice president, general manager, and functional leaders in training, recruitment, compensation and organization development.
Over 80% of subscriptions are corporate subscriptions, which are mailed to company addresses and shared by teams varying from 3-10 in size. Companies also tend to order multiple copies for various locations and office libraries.
The magazine has a very long shelf life and readers tend to preserve copies over years for academic researching as well as product and service referencing.
Human Capital’s purely subscription-based circulation ensures that it is directly delivered to a select group of decision-makers for HR products and services. Advertising in Human Capital offers all the benefits of a direct mail campaign, minus the expenses and the efforts.
Products and services advertised in Human Capital are selective, they are of direct relevance to the function of an HR manager. Advertising in Human Capital gets you undivided attention of the right audience.
There are two special issues every year, the ‘Annual Issue’ in June and the ‘Campus Special Issue’ in November.